..Or at least I think I do? All I know is that I’m obsessed with looking at pictures of them. They’re just so bizarre, I’ve never seen anything like it. To go out and public and look insane is nothing new, the punk movement illustrated that.. But it would take hours for these girls to get ready to go outside every day.
Gyaru, for the unenlightened, are Japanese hyper fashion girls. Gyaru is based on their pronounciation of the word ‘gal’. Basically these girls smashed the old traditional Japanese idea of beauty as being pale skinned and demure, and replaced it with extreme solarium tans, loud fashion and tonnes of accessories. In a crazy way, it looks cool.
There are a lot of different types of Gyaru. One of the most stand-out and weird looking class is Ganguro, which literally means ‘black face’. They have the darkest skin, with bright white facial highlights, wear fluro weaves in their hair and dress in every color of the rainbow as long as they stand out. This style is mostly outdated now, and has been replaced by Mamba/Yamanba.
Another type is the Kogyaru. These ‘gals’ dress like seductive lolita school girls despite sometimes being years older and not attending high school anymore. They try to appeal to the Japanese men who go after the young innocent look, without any of the innocence.
One of my favourite types is the Hime Gyaru. They dress like princesses, with cute pink frocks, curled hair and tiaras. The hair alone would take at least an hour to do with all the primping and teasing. The Hime Gyaru are often a lighter shade of tan, sometimes keeping their original pale skin color.
And then there are the more modern Gyaru who look for the most part normal, with natural tan colors and only slightly teased hair who follow the current fashion trends to the dot. These girls are loud, mischievous and often obnoxious. They wear the latest styles almost to the point of making fun of them. They are everything Japanese society wishes they were not- they don’t study, spend all their money on clothes and going out, they’re brash and abrasive. They carry the stereotype of being unclean, as they sit on the ground putting on their make-up. They use slang and perform their ‘para para’ dances on the street for all to see.
I have to admire their courage in standing up to the dominant culture and doing their own thing in such a wild way. I realise that they are copying what they perceive as the cool fashion trend, but with the tag that comes along with the way they present themselves it would take some guts to dress like that, not to mention time and money. I can’t wait to go to Shibuya and see them for myself one day.
“Sell me candy,
Sell me love,
Sell me heaven,
Sell me doves..
Whats the charge?
Whats the cost?
‘On the bed..’
You the boss!”
Other Gyaru posts at Streets On Fire:
Needs Moar Gyaru
Hime Gyaru & Loli Stylez
B-Gyaru FTW
Gyaru Winter Stylez